Check out this "At a glance" blurb from the Xbox.com page on an upcoming 360 title, Ninety-Nine Nights:

Bring goblin warfare home with this exciting new title by Q Entertainment and Phantagram.

I know marketing can be tricky, and I appreciate the no frills tactic being employed here, but I don't think the goblin-killing segement of the population is so big that it needs to be directly catered to. Maybe throw the rest of us a bone and, you know, give us a little more insight. Yea, I suppose I could read the rest of the article to find that out, but with writing like that I think I'll just wait for Penny Arcade to make a comic about it or something.