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TiVo has a (sometimes) nifty feature where it will suck down shows that it thinks you might enjoy based on what you watch and what you've given thumbs up and thumbs down to. Sometimes its choices are really odd (The View? Seriously, WTF?) but occasionally it finds something I like. Case in point, this weekend it grabbed an episode of The Oblongs, a short-lived and quirky little animated sitcom featuring the voice talents of Will Farrell and Amy Smart. I happen to like the show, so I sat there and watched it, and then got annoyed.

For whatever reason, television networks of this day and age have decided that they need to bombard viewers with extraneous information while they are trying to watch their favorite shows. Memo to Network Executives: STOP IT.

I took some screen grabs from the episode to show you why I might be bothered by this. Check out Exhibit A:
Screen grab from an episode of The Oblongs showing 'You're watchin' bar on the bottom
You'll notice that the network, tbs, feels the need to inform me of what show I'm watching. This isn't unusual, but it's a relatively new graphic that probably started appearing within the past ten years. Of course, it is simply a waste of space for someone like me who has a DVR that gives him not only the name of the program, but the episode name, actors, original air date, similar programs, etc. But not everyone has one of those, I admit. Then again, this is a cable network, and any cable box I've seen in the past several years has come with a built-in guide that performs similarly. Hell, my parents, who still live in the land of broadcast-only stations, have a guide on their tv (I assume mostly to let them know which version of CSI or Law & Order they are watching). So, really tbs, how many people are benefiting from this?

I'm willing to let that one slide, even though it bugs me. This next example, though, is inexcusable. I present to you Exhibit 2:
Screen grab from an episode of The Oblongs showing a huge ad graphic at the bottom
Mein Gott in Himmel! What the fuck IS that thing? It's taking up a full 1/4 of my viewing area and is even completely obscuring one of the main characters in the scene. You can't tell because it is a still but that graphic also did some kind of crazy animation and may have made sound effects too. I've harped on that particularly annoying trend in the past, too.

I can only imagine that this tactic will get progressively more asinine until we reach the point where we are basically watching ads with actual programming content just thrown in for color. Point your eyeballs in the direction of the (hypothetical) Exhibit Charlie:
Hypothetical screenshot of a television program littered with ads

Scary, but not far from the truth.
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10 comments
Robin said...
Sex and the City is on? Sweet!
Paulius said...
Amen, brother.

Coming from the UK, which has far fewer and much shorter commercials, watching American TV is an almost surreal experience.

Why take up a third of the screen to tell me what I'm watching? I know what I'm watching, because I'm effing watching it!

One thing you forgot to mention, though. When those announcements of what else is coming on have their own sound effects. Thank you for overing up a third of the picture with a picture of the enterprise, and drowining out the soundtrack with that lovely photon torpedo/explosion sound effect.

I think I'm going to write to TBS and ask for an explanation. See what they come back with.
Miss Scarlet said...
They have all that crap on regular network tv too. I've heard claims that because of TiVo* and other DVRs that they "need" to run ads during the show, since no one watches commercials anymore. What I've always wondered is, you already PAY for cable, why do you have to watch ads too?? (This of course also doesn't account for the "You're watching _____" stuff or ads for other shows on the same network.)

And the sound effects, yes, an important addition -- there's one here for a collision center that has a crumpling metal sound effect. It's weird to be watching The Price is Right or something and wondering how someone got into a car accident behind Plinko.

*Only slightly related sidenote: Mom called it your "Tae-Bo" the other day. I said I was fairly certain you don't have Billy Blanks in your living room in a unitard watching for and recording your favorite shows. While telling you to "squeeeeeze."
Paulius said...
They put the ads for their other shows on during the shows, to leave space for the paying ads during the commerical break.

I emailed TBS this morning, asking why they feel it's necessary to block a third of the screen to tell us what we're watching.

I'll keep you updated if they reply.
Kato (post author) said...
Robin: I thought you'd like that. :)

Paulius: I've always wondered how UK television was paid for since it appears there is much less advertising than over here (I'm only guessing by the fact that British programs shown here run the full length of time allotted and don't seem to have noticeable commercial breaks in scenes.

I only mentioned the sound effects in one sentence because I talked about it in a previous post and didn't want to repeat myself (hence the link). But yes, I know the Star Trek ones you are referencing, and they are quite obnoxious.

Scarlet: Yes, the question of a lifetime: why do pay channels have ads. Answer: they're greedy (and actors are greedy... how much were the Friends' stars making per episode that last season?)

My Tae-Bo. Ha! God bless her.

Paulius: Goodonya. I suspect you'll either get no reply, or generic customer service speak (I bet you'll get a form response back that says, "Thank you for your interest in Turner Broadcasting. We're happy to provide you with quality programming..."
Will "Pop-Up Blocker: Television Edition" be available through your cable or satellite provider, or a separate box you plug into the TV itself, I wonder?

Miss Scarlet - always funny!
Robin said...
You know...my major in college was marketing, and I honestly have no good guess as to why a show would tell you what you're watching. So I guess my best guess is that it's not advertising-related, but more practically, maybe it's for people who are just tuning in (?) As for the ads for other shows, I agree with Paulius' second comment.

Paulius: how long are commercials in the UK? I had no idea they were shorter. I've read articles guessing that commercials in the US will be shorter before too long. But god, what if they just retain the length of the commercial break and simply fill it with a greater number of ads?

I saw a study once with findings that said consumer recall of ads was actually better among Tivo users. Which surprised the hell outta me. A friend of mine guessed that it was because while before we'd walk out of the room or change the channel - hence not seeing most of the ads at all - with Tivo you sit and forward through them and, in some sense, still see them. And get this: Royal Phillips Electronics recently patented a device that is intended to force viewers to watch commercials by locking the channel when ads run! Can you imagine that? Sheesh.

A really interesting emerging concept in this area is engagement - how to "engage" consumers with the ad (generating interest from them so that they'll want to watch). Some suggest that aligning the tone of the ad with the tone of the show is appropriate, others, that aligning consumers' self-schemas is, and of course, there are other ideas. Anyway, it's interesting stuff. Just imagine suddenly finding yourself wanting to watch commercials -- finding that ad execs found a way to make the commercials both relevant and interesting to us -- in form and content.

Shutting up now. :)
Kato (post author) said...
Wow, look at the big brain on Robin. No more of that, now, you'll end up giving WITFITS a good name if you keep that up.
Candace said...
The length of Robin's comment makes my brain hurt. I'm sure it's all smart and stuff, but...what was I saying?

Oh yeah. LOVE The Oblongs. What's funny for me is that the squinky-eyed kid's voice is the same voice as Pajama Sam, who was my son's favorite thing EVER when he was three. So I get that "MEEEEMMMMMORIES, like the corners of my mind" moment when I hear the voice.
Kato (post author) said...
I'm not familiar with this Pajama Sam, but the voice actress you are referring to is Pamela Adlon who also voices Bobby Hill on King of the Hill.

© 2009 Kato Katonian
"I'm glad to be with you, here at the end of all things."
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